> founder && builder && consultant
From brand to system,
built every layer myself.
Founder of pet-industry brands in Taiwan. Self-built and licensed international products into 1,000+ retail outlets, won the 2025 MOEA Startup Award, and shipped AI automation across operations, marketing, and customer service. I've done the work — so I can tell you exactly where the landmines are.
// services
Services
Hands-on consulting for brand, automation, and system building — grounded in what actually shipped.
Brand & Channel Strategy
From positioning to retail. I've put own & licensed pet products into 1,000+ TW outlets, plus HK/MO/MY exports — happy to share what works (and what doesn't).
AI Automation
Sales-order PDF intake, multi-platform e-commerce sync, B2B cold outreach, social posting, monitoring — production-grade pipelines saving real hours each week.
Custom ERP & Data Integration
When SaaS limits become the bottleneck. Self-built operational systems that consolidate scattered SaaS data so you can do real cross-domain analysis.
Digital Transformation
End-to-end: e-commerce setup, omnichannel customer service platforms, content SEO outposts, and internal tooling. Strategy that ships, not just decks.
// selected_work
Selected Work
Each one tackles a real business problem. Click through for the full case study (case studies are in Mandarin; international visitors are welcome to email wu@ms-wu.com for English summaries).
// about
About
Hi, I'm Wu — engineer-turned-founder based in Taiwan. I've built brands from zero, opened cross-region retail, run AI-driven business development, and shipped internal tools so far past the SaaS line that we needed to write our own.
Notable: 2025 MOEA Startup Award, MOEA SBIR Stage 1 & 2, founder of TEDxMaritimePlaza, former Youth Advisory Council member at the Ministry of Education.
I work with founders and small-to-mid-sized teams who want a consultant who has actually shipped — not just designed slides.
// contact
Ready to talk?
Brand consulting, AI automation, custom ERP, omnichannel customer service — fill out the inquiry form and I'll get back within 1–3 business days.
This is mainly for serious collaboration discussions. For inquiries that don't fit the form (e.g., other types of partnership), feel free to email wu@ms-wu.com.